A Better Choice: Andy the Apple
Creating a Mascot That Brings Joy to Every Event
The Breif
A Better Choice needed more than just a mascot – they needed a brand ambassador who could connect with families and children at events while celebrating the joy of fresh, local Australian produce.
Finding Our Direction
Through the design process, we explored "Bold and Fun" concepts that captured the lively energy of shopping local. The goal was clear: create a character that radiates excitement, playfulness, and personality while staying true to A Better Choice's commitment to supporting local growers.
Bringing Andy to Life
Andy the Apple became the perfect solution. His vibrant, dynamic design captures that moment of discovering something amazing at your local market. Every detail was crafted to engage families, celebrate Australian local growers, and amplify the fun, spirited side of A Better Choice.
The Impact
Andy doesn't just represent the brand – he brings it to life at events, creating personal connections and memorable experiences that turn casual attendees into loyal customers. He's become the face of fresh, local produce, making healthy choices feel exciting and accessible for families across Australia.
Ready to be proud of the business you've built?
Ready to be proud of the business you've built?
Let’s work together to create a brand or marketing assets that are not just visually stunning but also effective in attracting new customers and building trust.