Aus Nurse Agency
Brand Identity & Website Design
Overview
Building a lifestyle-led healthcare brand from the ground up.
Aus Nurse Agency is a nurse-led recruitment agency connecting skilled nurses, AINs and carers with healthcare providers across Australia. Founded by a clinician with firsthand industry experience, the agency was built on a clear belief — that healthcare professionals should be able to build careers that support their lifestyle, not compete with it.
I was engaged to develop a distinctive visual identity and design a launch website that would position the business as both credible and human within a traditionally corporate sector.
Services provided
Logo & visual identity design & single page website design and build.
The Strategy
The brand strategy centred on alignment — aligning careers with lifestyle, and aligning workplaces with the right people.
Rather than leaning into cold or institutional healthcare aesthetics, the identity was designed to feel confident, modern and approachable while still respecting the visual cues that signal trust within the medical sector.
Key strategic drivers included:
Positioning the agency as nurse-led and people-first
Embedding lifestyle and career autonomy into the brand narrative
Building credibility through colour psychology and typography
Creating a logo with layered meaning connected to both place and profession
Designing a scalable foundation to support future business growth
Visual Identity
The logo mark was intentionally crafted with multiple layers of meaning.
Four geometric forms create a medical cross through negative space — a subtle nod to healthcare — while also forming letter shapes connected to the agency’s initials. The primary structure references a location pin turned on its side, symbolising movement, direction and the freedom to choose where and how you work.
A navy-led palette anchors the brand in trust and professionalism, while warmer supporting tones introduce approachability — reinforcing the agency’s people-first philosophy.
Typography balances a friendly serif with a clean supporting typeface, ensuring the identity feels human without sacrificing authority.
Website Design
To support launch, I designed a streamlined single-page website focused on clarity, user flow and conversion.
The structure guides both nurses and healthcare providers toward enquiry, while communicating credibility through thoughtful hierarchy and messaging. Importantly, the site was created with scalability in mind, allowing the business to expand into additional pages and functionality as it grows.
The Outcome
Aus Nurse Agency launched with a cohesive, professional brand presence that immediately positioned the business as modern, credible and aligned with the evolving expectations of today’s healthcare workforce.
The identity reflects the agency’s commitment to supporting work-life balance, empowering nurses with greater career choice, and helping providers build stronger, more fulfilled teams.
Ready to promote your business with confidence?
Ready to feel confident promoting your business, knowing your brand truly represent your expertise?
Let’s work together to create a brand or marketing assets that are not just visually stunning but also effective in attracting new customers and building trust.