Perez Fitness
Evolving the visuals, colour palette, and social templates to reflect Christelle’s growth and new direction.
Objective
Christelle already had a logo she loved — one that had served her well for years.
But as her brand evolved, it no longer reflected who she’d become or the women she now supports.
After a period of growth (both personally and professionally) she was ready to relaunch her business with clarity and confidence.
The goal: to refresh her visual identity with a new colour palette and a suite of social media templates that felt calm, empowering, and aligned with her focus on guiding peri-menopausal women through sustainable, balanced fitness.
Process
We began by exploring how Christelle’s brand had grown and where it needed to go.
The existing logo still felt authentic, so rather than starting from scratch, the focus was on expanding the colour story and creating design assets that supported her new direction.
The design process centred on emotion and tone — moving away from bold, high-energy fitness aesthetics toward something more grounded and nurturing.
I introduced:
Deep Burgundy — symbolising confidence, strength, and grounded energy.
Soft Blush — adding warmth, compassion, and approachability.
These colours formed the foundation for a cohesive suite of Canva templates designed for flexibility, storytelling, and ease of use.
Transformation
The refresh wasn’t about reinventing the brand — it was about realignment.
By adjusting the palette and creating intentional design systems, the brand evolved into something that mirrors Christelle’s own growth: softer, wiser, and more connected to her audience.
Her visual identity now bridges the gap between strength and empathy — reflecting her philosophy that growth doesn’t have to be fast or forceful, it can be gentle and lasting.
The Result
The new templates and colour palette have given Christelle the tools and confidence to relaunch her brand with renewed energy and purpose.
Every element now feels cohesive. Her messaging, visuals, and audience are all aligned.
It’s not a rebrand, it’s a revival.
A brand that’s grown, evolved, and come back stronger — just like Christelle herself.
Ready to promote your business with confidence?
Ready to feel confident promoting your business, knowing your materials truly represent your expertise?
Let’s work together to create a brand or marketing assets that are not just visually stunning but also effective in attracting new customers and building trust.