Flow Academy
Visual Identity & Landing Page Design
Overview
Flow Academy is a contemporary education platform created to support and inspire the next generation of movement professionals.
Having partnered with the founders for many years on their sister brand, Flow & Co Pilates — where I continue to provide ongoing design and website support — I was trusted to develop the visual identity and launch landing page for this new venture.
The objective was to establish a brand that felt young, fresh, and immediately engaging, while maintaining the credibility expected from a professional training provider.
Services provided
Visual Identity Design
Landing Page Design & Build
Ongoing Design Support
Strategic Direction
The strategy centred on appealing to an emerging Gen Z audience entering the movement and wellness industry, while ensuring the brand retained a strong sense of professionalism and trust.
The visual language was carefully crafted to balance energy with structure — combining expressive design elements with refined typography and considered layouts. This approach positions Flow Academy as both aspirational and authoritative, creating confidence for learners at every stage of their professional journey.
Drawing on my long-standing relationship with the founders, the identity was designed to feel naturally connected to the Flow & Co brand ecosystem while confidently establishing Flow Academy as a distinct and future-focused platform.
Key considerations included:
Creating a brand that feels culturally relevant and forward-thinking
Balancing personality with credibility
Designing a flexible foundation to support future platform growth
Positioning Flow Academy as a modern leader in movement education
Visual Identity
The visual identity captures a sense of momentum, progression, and transformation — reflecting both physical movement and the learning experience.
A refined colour palette, modern typography, and dynamic graphic elements work together to create a brand that feels confident, motivating, and approachable without losing its professional edge.
The result is a distinctive identity designed to resonate with a younger audience while building immediate trust.
Landing Page
Ahead of launch, a strategic landing page was designed to generate early interest, communicate credibility, and guide prospective students toward registration.
The layout prioritises clarity and user experience, using strong visual hierarchy and purposeful messaging to support conversion. Built with scalability in mind, the page provides a flexible foundation for the future expansion into a full website as the platform grows.
The Result
Flow Academy enters the market with a cohesive and elevated brand presence, supported by a purpose-driven landing page designed to evolve alongside the business.
With a strong strategic and visual foundation now in place, the brand is well positioned for its next phase — the development of a comprehensive website that will further expand its digital learning environment.
Ready to promote your business with confidence?
Ready to feel confident promoting your business, knowing your brand truly represent your expertise?
Let’s work together to create a brand or marketing assets that are not just visually stunning but also effective in attracting new customers and building trust.