Liv People Advisory
Visual Identity & Single Page Website Design
Liv People Advisory is a Melbourne-based HR consultancy founded by Olivia Carmelli, offering outsourced people strategy and support to micro and small business owners across Melbourne's north-west. Having left the corporate world to build something that worked on her own terms, Olivia needed a brand that reflected both her expertise and the personal, one-to-one approach she brings to her clients. I was engaged to develop the full brand identity and single page website for this new venture.
The objective was to establish a brand that felt warm, trustworthy and personal, setting Liv apart from the cold, corporate feel typical of the HR industry, while still reflecting Olivia's level of expertise.
Services provided
Visual Identity Design
Website Design and Build
Strategic Direction
The strategy centred on positioning Liv as a genuine alternative to the polished, large-scale HR firms that dominate the industry, appealing instead to small business owners looking for accessible, human-centred support.
The brand was built to feel personal rather than institutional, reflecting Olivia's own approach of being a single, dedicated advisor rather than a faceless firm. This required a careful balance: warm and approachable, without losing the credibility and trust that a professional HR consultancy depends on.
As a startup, the site also needed room to grow. A single page website was chosen as the right foundation, giving Olivia a polished, professional presence from day one that she can build on and expand as the business scales.
Key considerations included:
Creating a brand that feels personal and founder-led rather than corporate
Balancing warmth and approachability with professional credibility
Designing a flexible foundation that can grow alongside the business
Positioning Liv as a trusted, accessible alternative in the HR space
Visual Identity
The visual identity reflects the brand's core promise: stability, honesty and trust, delivered with warmth rather than corporate distance. A considered colour palette, refined typography and grounded design elements work together to create a brand that feels calm, credible and approachable.
The result is a distinctive identity designed to build immediate trust with small business owners, while still feeling personal and human.
Website
For Liv People Advisory, the project began with developing a complete visual identity, which was then carried through into the website design. The site needed to balance a professional feel that reflected Olivia's expertise with an approachable, human tone.
Photography was styled to feel personal and founder-led rather than staged, reinforcing the one-to-one, trusted-advisor relationship at the heart of the brand. A single page format was chosen to give Olivia a polished, considered presence she can build on as the business grows.
The Result
Liv People Advisory enters the market with a credible, considered brand presence, supported by a single page website designed to evolve alongside the business.
With a strong strategic and visual foundation now in place, the brand is well positioned for its next phase as it grows, with room to expand the site further as the business scales.
Ready to promote your business with confidence?
Ready to feel confident promoting your business, knowing your materials truly represent your expertise?
Let’s work together to create a brand or marketing assets that are not just visually stunning but also effective in attracting new customers and building trust.